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Not only in Saint-Tropez, but also Dubai

Source: Posted on 10 February 2007.

To celebrities and high society in holiday hotspots across the world, the brand is synonymous with hedonistic parties.

Now Nikki Beach, which describes itself as "the sexiest place on earth," is heading for Dubai.

Nikki Beach, if it has a home at all, hails from Miami in Florida. It was formed 10 years ago by owner Jack Penrod and Eric Omores as a beach club and event business.

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